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Do I Have What It Takes To Execute A Startup...
Written By: Kia Javadi

Oftentimes the most difficult cycle in the life of a business is centered around its startup.  Mistakes made during the initial phases (mainly in structure or foundation) can ultimately lead to a business' demise.  It is crucial to have long-term and short-term business plans, secure proper financing, and to obtain the necessary resources needed to meet these goals.  While hard times are inevitable throughout the startup process, by educating yourself you just might be able to minimize how often they occur.

Seeing If You're Ownership Material...

Do I have what it takes to start and maintain my own business?  It's the question most people don't ask until much later down the road.  Some avoid it because they fear that logic will get in the way of their dreams.  These people put themselves at a tremendous disadvantage and are many times more likely to fail.  Others simply get their foot in the door on a new idea and things snowball quickly.  Before they know it, it's too late to go back.  Either good or bad, these people are stuck.  While its hard to turn down self-employment, foolish entry into business ownership should never be pursued.  Think things through and plan.

Running a small to medium sized business may not require an in-depth knowledge of any particular field, but it will require a diverse set of capabilities in various disciplines.  It may not be important to know everything right away, but you had better be able to pick things up as they are required of you and to adapt to the ever-changing environment surrounding you.  Most computer hardware enthusiasts turn their passion into their trade and are surprised at the demands of business ownership.  Being the company tech or builder isn't all that is involved in running a business.  Marketing, accounting, sales, etc. may require a much greater portion of your time (things you may not be all that interested in).  How well you adapt to change and take on new responsibilities will ultimately determine whether or not you will succeed.

Ultimately your ability will be characterized by the uniqueness of your talents.  Many businesses fail because they are replaced or weeded out by other companies who can offer everything they can and more.  While success is never guaranteed, if your service or product line is unique you just may increase your chances of staying afloat.  To make it in an established industry by adopting established methods is asking for failure.  It's much easier to sell lemonade in front of a grocery store than it is to sell lemons and sugar (unless your prices undercut theirs).

If your ability is not in question, turn to your desire.  This is oftentimes the hardest thing to gauge because people interested in business ownership can underestimate the amount of added work and responsibility they will be taking on.  Owning a business may seem like an exciting proposition while you're just getting started, but once that novelty wears off you may find it to be far more work than it's worth.  An important thing to realize is that very little happens 'automatically' when you own your own business.  Insurance policies, website updates, daily operations, accounting procedures, bookkeeping, technology advancements, data entry - you may just have to have a hand in everything that goes on.  This can be a tremendous drain on your time and may be more than you thought you had bargained for.  With this, there is little guarantee that you will be compensated for all of the extra time that you put in (in fact, you may make much less than you did in your previous line of work).

To illustrate this, lets take the Payroll/Tax procedure as an example.  As an employee to a company, everything from tax withholdings to overtime calculations may be done for you by someone in payroll (someone who you may never have to come in contact with).  Your greatest concern could very well be getting your paycheck to the bank and keying in your tax numbers when April comes around.  As a business owner, every task you don't pay someone else to do for you will be YOUR responsibility.  Recording expenses and accounting entries may be tedious, but there's no way around it.  Tax-time may induce never before seen anxiety that can't be fully planned for, but it'll hit you the same time every year.  Depending on how large your company becomes, you may have to devote several hours each day just to bookkeeping, reconciling accounts, data entry, filing, etc.  Should you choose to hire an accountant, all that you pay him will be money out of your pocket (when it hadn't been before).  With every freedom granted in self-ownership comes a cost that must be paid.

If you feel confident in your ability and desire, the last major area of concern will be with your availability.  Most important to this area is a consideration of your finances.  If you are in need of a steady paycheck to meet your expenses, the risks of business ownership may be too great (especially a startup).  Depending on your particular situation down the road, there may come a time in which you will have to operate at a loss (and work gratis) for an undetermined period.  Being able to handle this will all but determine whether or not your business survives.  Small business owners are in the highest divorce bracket because these issues carry into the home.  While separation of business and personal is the goal, for most it seems more like a myth.  Your personal life may be entirely driven by the happenings in and around your work-life and you will have to handle that.  If you are fortunate enough to turn a profit that an income can be drawn from, you must also determine whether or not that amount will satisfy the lifestyle you wish to lead.  Don't be too greedy here as sacrifices are common to every business owner.  Just make sure that you will make it through your days without too much discomfort.

Other concerns with finances may come with startup and operational costs.  For most service-based industries, this cost may seem reasonable and manageable (through personal finances or notes obtained).  If you wish to start an inventory-driven business, however, requirements may take on a different form.  Dependent on inventory turnover numbers and baseline numbers needed to stock your shelves, this can vary tremendously and may require you to take on a great deal of debt.  Taking on debt for your small-business oftentimes involves risking personal liability, making your attachment to the business even stronger.  As with any other personal loan, its essential that your credit score be accurate as possible and free of any major flaws.  Other options do come in the form of business loans , but it may take time to grow your business to the point to which a lender will offer you one.  Personal loans are much easier to obtain and are a common form of startup financing, but they come at a high risk to the owner.

Availability concerns also come in the way of time.  Many entrepreneurs take on a small-business endeavor with the false idea that the small-business will simply supplement their current income.  This is most true of eBay businesses owners who run a limited (stress-free) number of auctions per day.  It isn't to say that running a side-business won't help or increase your financial position, but rather, the work required in running 2-3 auctions on eBay pales in comparison to that of running a full-fledged small business.  Low volume on a non-involved medium is more of a hobby than a true profession.  It's easy to be fooled into thinking that you can quit your job and pursue your hobby with more money coming in than ever before.  Income is never a direct function of effort.  If you are making $100 doing 1 hours worth of work on the side, don't get caught up into thinking that you can make $800/day ($200,000/year) by quitting your job and putting in a full workday.  Nothing comes that easy.

To a small business, the time you put in will be the most telling element in the determination of its success.  You may never again clock in at 9AM or leave the office at 5PM.  Though if you are willing to put in what it takes and are successful at what you do, the rewards may all prove to be worth it in the end.

Self-employment is the American dream and each of us shares a certain desire to control our own financial destinies.  The important thing to realize is that this desire can blind you at times and force you into a bad decision.  Setting up a business plan and having other people take a look at it is always a good idea.  Seek help from this website, business professionals, bank officers, online forums, college professors, or advisors in your area.  After all factors have been accounted for, if there is still a light at the end of the tunnel make the jump.  Taking risk is a part of the game and few rewards in life are sweeter than being your own boss. 

 


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